I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

Naomi Klein, in her book “No Logo,” argues that brands have created a “tribal” sense of belonging. “What branding aims to do ...

As you read this column today, Air Vistara is no more. Yet another airline brand has moved on into the graveyard of Indian ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

“Abercombie has redefined its brand image, providing pieces with an elevated look and quality that showcase modern styles,” ...

Sweetgreen is working to shift away from its salad-centric brand image, expanding its menu to appeal to a broader audience.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

The supermodel and sustainability advocate showcases the label’s innovations in stretch denim with an edit of her favorite ...

Available on both Generative AI by Getty Images and Generative AI by iStock, the newly launched Product Placement and Reference Image features allow users to ... flexibility to create backgrounds that ...