Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

When it comes to visual content in the world around us, it’s harder than ever to know what’s real or not. The Drum sat down ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Representational AI Generated image *Cadbury during the nineties, transformed its Dairy Milk chocolate’s associations to appeal to young adults when the offering was associated with children for ...

The joint IHOP-Applebee’s concept that Dine Brands has been developing will arrive in America in early 2025. The inaugural ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Questions also need to be asked among corporations that have an in-house studio, as they ought to consider if their current ...

Jacky Dejo” was introduced to social media by her parents as a snowboarding prodigy. Now 18, she has seen the dark side of ...

Harmful chemicals are pervasively used in fashion production and the health effects are undeniable. What is toxic clothing?