The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...

Ask any football fan, and they’ll probably tell you that their favourite logo in the sport is the one worn by the club they support. The best logos and badges form a huge part of the connection ...

As the Paris 2024 Olympics draws to a close, Newsweek spoke with four experts on art, branding and marketing who reflected on the most iconic and infamous Olympic logos and mascots from Paris 1924 to ...

Olympics logos are often one of the things we most remember about the world's biggest sporting spectacle: sometimes even more than the sporting action itself. Over the years, we've seen vastly ...