This year marks the 16th edition of the Best Illusion of the Year Contest, hosted by the Neural Correlate Society since 2005. In the contest, cognitive scientists and visual artists from around the ...

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Forget that AI action figure trend. Using an optical illusion to make someone look like a doll trapped in toy packaging is much more creative. When I first saw the video below, I thought there must be ...

A grayscale ballerina who appears to be moving. A human who can fit in a doll box. A black-and-white prism that appears to change shape when... Optical illusions are a brain feature, not a bug. Here's ...

A supposedly 3D optical illusion has been posted online and is possibly the most divisive I've ever seen on the optical illusion. Comments are either steadfastly denying any effect whatsoever, with ...

July 30, 2025 • A grayscale ballerina who appears to be moving. A human who can fit in a doll box. A black-and-white prism that appears to change shape when viewed from three different directions.

Susana Martinez-Conde is director of the Laboratory of Visual Neuroscience at the Barrow Neurological Institute in Phoenix, Arizona. She studies visual illusions to gain a better understanding of how ...