Some commercials, maybe even most commercials, are easy to ignore. We've seen the same sales pitches over and over and over again, and it's becoming increasingly difficult to hold our attention, ...

Super Bowl 59 kicks off soon, but the Ad Bowl has already begun, with glimpses of celebrity-backed ads circulating online. Brands annually pay big bucks to advertise during the game, and the rates ...

Some commercials, maybe even most commercials, are easy to ignore. We've seen the same sales pitches over and over and over again, and it's becoming increasingly difficult to hold our attention, ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in favor of ...

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out marketing lessons for brands to consider in 2026.

One could argue that there are varying levels to the randomness. For example, Kevin Hart’s Verizon commercial may feel slightly more elevated and acceptable than, say, LeBron James’ Royal Kingdom ad. ...

Since launching last September, the social media series "Shop Cats" has integrated sponsors such as Hulu, Hinge, Steve Madden and Smalls, a cat food brand.