Best Buy is launching a new strategy as its looks to revive sales and leverage innovations such as AI to help provide more personalized experiences and tech help for customers.

Mobile Commerce Daily’s Giselle Tsirulnik interviewed Amy Halford, senior digital brand manager of interactive marketing and emerging media at Best Buy, Richfield, MN. Here is what she had to ...

It’s an app, app, app, app world, and Best Buy is just trying to survive in it. The Richfield-based consumer electronics retailer says it is expanding on its nascent efforts to work with soft… ...

“Best Buy is a multichannel retailer that is more than our retail stores and Bestbuy.com, and mobile is the bridge between the two for us,” said W. Don Wortley, digital marketing manager at ...

Best Buy CEO Corrie Barry has said the retailer's omni-channel, digital and supply chain strategy has accelerated during the COVID-19 pandemic, as it quickly doubled down on previous investments to ...

Throughout the pandemic, Best Buy has adjusted because it had to — expanding curbside pickup, adapting hours, redesigning stores. This year, the Richfield-based electronics chain says it must ...

Most of us would be lost without our smartphones, tablets and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any ...

Last week, Barry outlined the company's new five-year strategy. Best Buy's future is laser-focused on digital health initiatives, moving from selling devices to adding analytics and services to ...

Best Buy is turning to Google Cloud as part of its ongoing digital transformation strategy. The consumer electronics retailer said Tuesday that it will work with Google Cloud to unify its data ...

Dive Insight: Best Buy's launch of an in-house media company sees the electronics retailer formalizing its ad offerings amid a surge in retail media advertising, which eMarketer forecasts will grow 31 ...

Current Health has quickly become a sought-after name in the remote monitoring and patient engagement space. Earlier this year, it was announced that the firm raised nearly $43 million in funding ...