In a world…where moviegoing isn’t what it once was and blockbusters run three hours…a great trailer gets audiences motivated to check out a film on opening ...

The new “Barbie” teaser trailer was released earlier this week, and it already has over 10 million views. A big reason for the interest, besides the iconic brand, is the seemingly unlimited star power ...

Thursday's ceremony recognized the year's best marketing across film, television, home entertainment, gaming and live entertainment. By Kirsten Chuba Events Editor During the ceremony, Netflix was ...

As we reach the end of 2023, it's hard to argue anything made a bigger pop culture impact than Barbie. What would have been an emotionally empty cash grab about the world's most popular doll turned ...