The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Customer data is key to developing a profitable business that has a sustained competitive advantage. Increasingly, business intelligence is being sourced from operational systems such as websites ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure their influence across the customer lifecycle and align more closely with ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

(MENAFN- GlobeNewsWire - Nasdaq) The B2B market offers opportunities through digital integration, personalization, regulatory compliance, and regional dynamics. Companies need agile, cross-functional ...

Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help ...

LAS VEGAS--(BUSINESS WIRE)--CoHost, a leading provider of podcast analytics and audience insights, has announced the launch of its innovative B2B Analytics, a powerful new feature designed to help B2B ...

In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...

Opinions expressed by Entrepreneur contributors are their own. Any high-level marketing executive will agree emphatically upon mention of the stress in hiring an outside marketing agency. Sometimes ...