Nike has officially filed the trademark paperwork for Bronny James’ personal signature logo, securing the branding for future ...

Bentley updated its iconic 'Winged B' logo for 2025. We take a look back at how the iconic emblem has evolved. Bentley's logo is iconic; a stylized ‘B' at the heart of two shining, silver wings. The ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

BOISE — Boise State University unveiled its new campus-wide “B” logo Tuesday, as a part of the university's progression to move to a consistent visual identity, BSU President Bob Kustra said in a ...