When Adidas bought Runtastic for $240 million in 2015, the fitness giant was pretty obviously playing catchup. The company had just watched Under Armour, a relative upstart in the sports apparel world ...

Apparel brands play a significant role in college football in regard to both recruiting and operations. Not only do these companies provide revenue ...

In the high-stakes arena of athletic apparel, the battle for consumer loyalty has moved beyond the gym floor and into the laboratory. In 2026, the industry's "Gold Standard" is no longer defined ...

Weather forecasts make unexpected rain less common, but athletes often choose to train and compete in rain and snow, regardless of conditions. Until 1984, runners, cyclists, and skiers who did so were ...

Sports apparel stores have been closing and shifting online. Modell's relaunched as an e-commerce brand, hinting at a possible brick-and-mortar location return. A Washington state-based sports team ...

The United States is entering one of its most sport-saturated periods in years, with major national and global events drawing millions of fans into stadiums, watch parties and citywide celebrations.

One of the biggest athletic apparel brands in the world is hitting the gridiron. The NFL and lululemon have teamed up to deliver elevated apparel and accessories for all 32 teams on Monday. This is ...