Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a different ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

Opinions expressed by Entrepreneur contributors are their own. No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For your app to stand out from the competition, it’s not only necessary to have a great idea ...

The problem of improving accuracy in consumer product sales forecasting is investigated. A marketing simulation model using sales and marketing mix data from a company selling consumer specialties ...