Apple Watch bands define the user experience because they dictate the fit, feel, and comfort of wearing the watch. Apple Stores carry the company's range of Apple Watch bands to try on, helping you make an informed purchase.

The Apple Watch—and other smartwatches—are designed to be worn on your wrist. But why not wear it elsewhere? I’ve worn an Apple Watch on my ankle to keep it out of the way during kettlebell workouts,

Apple’s annual Black Unity Collection has just been unveiled. As well as iPhone and iPad wallpapers and a Watch face, the standout is the Apple Watch Black Unity Sport Loop, a head-turning strap that’s both audacious and intensely comfortable.

A growing number of people are wearing their Apple Watch on their ankle, according to a new report, with five different reasons cited. The most mundane of these are people with tiny wrists who find that the Watch is too loose during workouts, even with the smallest of bands …