The Apple TV Rebrand Aimed For Consistency, But Users Say It's More Confusing Than Ever

Apple TV has rebranded into a simpler name, dropping the '+' icon, but that homogeny has led to even more confusion across ...

Apple TV becomes Formula One’s exclusive U.S. broadcaster, starting in 2026

AUSTIN, Texas — After months of rumors swirling about the next holder of Formula One’s television rights in the United States ...

Apple TV+ Becomes Latest Streaming Giant to Softly Rebrand

Apple TV+ has quietly launched a rebrand. The company announced Monday “Apple TV+ is now simply Apple TV, with a vibrant new identity.” That line, however, was the only reference to the name change ...
Digital Trends

The next Apple TV draws closer, and it could be a true game-changer

Apple is reportedly eyeing an updated version of the Apple TV box that will arrive in the coming months. According to Bloomberg, it will get a faster processor and the new N1 networking chip that ...
BGR

Apple Is Developing The Ultimate Home Entertainment Bundle To Launch This Year

A few years after the release of the third-generation Apple TV 4K and the second-generation HomePod, it seems Apple is readying a refresh for both of these popular home electronics. While the company ...