Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed ...

Apple TV has rebranded into a simpler name, dropping the '+' icon, but that homogeny has led to even more confusion across ...

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw ...

Apple TV+ price rise sucks, but makes sense – here's why it's worth keeping; How to avoid the Apple TV+ price hike – there's ...

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that ...

Apple’s low-key Apple TV rebranding hints at a deeper strategy to unify Apple’s streaming, device, and content ecosystem.

After exceeding box office expectations all summer, Apple’s F1 movie starring Brad Pitt now has an Apple TV streaming ...

The Formula One pic was the sleeper hit of the summer and is the first major box win for Apple Original Films .