The Apple TV Rebrand Aimed For Consistency, But Users Say It's More Confusing Than Ever

Apple TV has rebranded into a simpler name, dropping the '+' icon, but that homogeny has led to even more confusion across similarly named hardware.

Apple TV Revs Up to Compete, For Real, In Streaming

A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood.

Apple just stole something massive from ESPN—and no one saw it coming

Apple TV will stream all F1 racing events ad-free—no add-on pass required—as part of a 5-year, $140 million-a-year agreement.
Sports Business Journal

F1, Apple clinch five-year media rights deal as racing series pins U.S. hopes on tech giant

Apple and Formula One Management on Friday confirmed their new U.S. media rights partnership, as the racing property bets on the cachet of the tech company to keep its growth going as it leaves linear television in the country.

Apple TV and Peacock Launch $15 Monthly Streaming Bundle, a 30% Discount

Apple and NBCUniversal are teaming up for a $15/month streaming TV bundle that will include access to Apple TV and Peacock. The

NBCU, Apple Team on Apple TV-Peacock Bundles Priced at Discount of up to 37%

Apple and NBCUniversal are launching price-discounted Apple TV-Peacock bundles beginning Oct. 20 to new customers in the U.S.

Apple Secures Formula One’s U.S. Streaming Rights

Apple has signed a five-year deal with Formula One for the U.S. rights to air its races, broadening its menu of live sporting events it will offer on its streaming platform. Apple TV will begin airing races in 2026.
Feedback