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The leadership change signals a shift to come. Apple is expected to finalize a new partnership with Google, using the search ...

Apple is resorting to very un-Apple marketing strategies to try and bolster sales of this year’s new iPhones, a report claims. These strategies include discount promotions via “generous” device ...

The reorganization heralds a new era for Apple’s AI work, which has failed to keep up with rivals ...

When Apple unveils its earnings report for last year’s crucial holiday quarter, the entire world will be watching for signs of the company’s long-rumored impending doom. Several factors will make ...

Apple (NASDAQ:AAPL) CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is a “toolmaker” at heart. “We’re a toolmaker,” Cook told ...

Rudolph did a lot of press for the series and earned an Emmy nod for her performance in its second season. Loot has since been renewed for a third. But no promotional moment supporting the show seems ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...