The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on YouTube shortly after its debut. UPDATE: Apple made the ad private on YouTube ...

One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo. In a new series of three Macbook ads, ...

Gurman reports that the touchscreen laptops are internally known as K114 and K116, and will run on M6 chips; Apple just ...

Apple today shared a trio of humorous Mac ads that focus on the battery life, Find My, and the performance capabilities of Apple silicon notebooks. The "Charged" ad, for example, shows a serious ...

The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. The 60-second ad, which announced the arrival of the ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.

Apple’s new Mac ad pokes fun at Windows’ infamous Blue Screen of Death, highlighting macOS reliability and smooth performance ...

In 1984, Apple aired what may be the most famous Super Bowl ad of all time.