Add Yahoo as a preferred source to see more of our stories on Google. During the 1980s, Steve Jobs positioned Apple as a plucky underdog looking to take down the established tech giants. - Paul Sakuma ...

Apple’s "1984" Macintosh commercial aired during the Super Bowl that year and is still widely considered one of the best commercials of all time. The commercial strayed from the norm seen then in ...

January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Mac as a ...

Every year at this time, people talk about the most famous Super Bowl ad of them all, Apple’s 1984 commercial that was based on George Orwell’s grimly predictive novel, also named “1984.” This spot, ...

Apple's 1984 Super Bowl ad is widely regarded as one of the most influential advertising campaigns ever. In the commercial, which stands out with its ominous blue-grey color tone, showed a bunch of ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...