Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

Facebook, in its ongoing quest to suck more dollars into its social maw, has launched a new information portal for marketers that the social giant says will let them compare how their ads perform ...

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University ...

Don’t think of Twitter as your new website. It’s not yet a must for all marketing mix models. So how can you tell if you need to be in on Twitter? Ask yourself: Do I know what Twitter is? If you don’t ...