Following the release of his Air Jordan 1 Low “Medium Olive” sneaker, Travis Scott shared a star-studded promo video making light of the difficulties of landing a pair. Christopher McDonald, who ...

As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

Michael Jordan's legacy has grown beyond basketball to take on all sports, entertainment, and fashion. But what if the Air Jordan never got off the ground due to arcane NBA rules in 1985? Luckily, ...

Cleveland Cavaliers guard Donovan Mitchell is promoting his sixth signature adidas basketball shoe ahead of the upcoming NBA season. As a sign of the times, social media posts are valued more than ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...