Following the release of his Air Jordan 1 Low “Medium Olive” sneaker, Travis Scott shared a star-studded promo video making light of the difficulties of landing a pair. Christopher McDonald, who ...

As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

Michael Jordan's legacy has grown beyond basketball to take on all sports, entertainment, and fashion. But what if the Air Jordan never got off the ground due to arcane NBA rules in 1985? Luckily, ...

Somewhere at the intersection of creating commercial concepts over beer and sushi and Super Bowl advertising infamy awaits David Falk, one of the most influential figures not just in sports marketing ...

Cleveland Cavaliers guard Donovan Mitchell is promoting his sixth signature adidas basketball shoe ahead of the upcoming NBA season. As a sign of the times, social media posts are valued more than ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

A rare pair of Nike Air Jordans worn by NBA legend Michael Jordan has made the auction block, and they'll be fetching a ...

When the NBA banned Air Jordans in 1984, it sparked controversy and curiosity that persists to this day. Why would the league target a pair of sneakers worn by an up-and-coming rookie named Michael ...