Is she tired? No way! In fact, Lanz, 61, has just published her first book, "Developing Your Marketing Mindset: Real World ...

Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top book” lists flatten digital marketing’s ...

First, a confession. Having selected the best business books on marketing for s+b for a number of years now, I must say: Nobody writes books about marketing anymore. Marketing hasn’t disappeared, ...

Do you feel the sneaking suspicion that your marketing just isn’t producing the returns it should? Listen to your instincts because your hunch might be right on the money. Take your email marketing.

I’ve been to a number of C-level events over the past couple of years and it amazes me the number of marketers who have or are publishing books. It has become quite commonplace. Yet, when I ask them ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

1. A classic never dies. And so the father of advertising, as David Ogilvy is known, will forever occupy a place on bookshelves, just as his taglines linger in the American psyche. While “Confessions ...

With each passing year, the universe of marketing and sales continues to expand. Fueled by technology, constant connectivity, and rapidly evolving consumer behavior, the scope of activities and ...