Mobile fitness company Runtastic has been purchased by Adidas in a deal which is worth $239 million. Runtastic started in Austria in 2009 and its fitness tracking devices have become popular as has ...
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Austria isn’t synonymous with big-money tech acquisitions, but Runtastic put the country firmly on the global startup map this month when it was snapped up for a cool $239 million by sports giant ...
Apparently Under Armour isn't the only apparel company that can play the fitness app game. German athletic company Adidas has acquired Austrian fitness app and device company Runtastic for $240 ...
Adidas is no stranger to technology by any means, but it clearly feels that it needs a leg up — the fitness equipment maker has bought fitness tech firm Runtastic for just shy of $240 million. Both ...
Adidas is widening its mobile scope by adding the Runtastic application to its repertoire, a move that will likely put it in competition with Nike in the GPS fitness tracking sector. Adidas? Runtastic ...
Adidas is looking to power the backend of more fitness trackers and health-focused hardware in the future by opening up its Runtastic platform to third parties. Instead of circling its wagons so that ...
Adidas has bought Runtastic, the running app giant and fitness band maker for €220 million, giving the company access to its 70 million users. For the uninitiated, Runtastic is one of the leading ...
Runtastic, makers of one of the most popular fitness-focused apps on Apple's App Store, announced on Wednesday that they have been acquired by athletic apparel company Adidas for a reported $239 ...
Runtastic, developers of several popular fitness iOS apps, today announced it has been acquired by Adidas for € 220 million. The move, according to a press release from both companies, will help ...