AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new “platinum spot” will feature commercials before the traditional film trailers, allowing ...

AMC has finally added a new feature to its website that fans have been demanding to see for years. Going to the movie theater can be awesome, but it doesn’t always meet the expectation. A lot of it is ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...

Add Yahoo as a preferred source to see more of our stories on Google. People are not happy about this AMC Theatres announcement. Moviegoers at AMC Theatres are in for a rude awakening starting next ...