Forbes

Generative AI Traffic To Retailers Up 830%

We’re using ChatGPT, Gemini, Claude and many other AI answer engines to find gifts and goodies for the 2025 holiday season. According to fresh data from Adobe, AI traffic to retailers grew 830% year ...
Forbes

Gen-AI Driven Traffic To U.S. Ecommerce Sites Up 4,700%, Adobe Reports

Traffic to U.S. retail sites that was driven by generative AI-powered chat services and browsers is showing growing momentum, and was up 4,700% year-over-year in July, according to the latest Adobe ...
CNBC

AI and bots have officially taken over the internet, report finds

A new report found that bots have surpassed human internet traffic. HUMAN Security's State of AI Traffic report found that automated traffic grew eight times faster than human traffic year-over-year.
Digiday

In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries.
TechCrunch

AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too

As of March, AI traffic to U.S. retailers’ websites rose by 269% over the previous 12 months, continuing the momentum during the holiday shopping season when AI traffic was up by 693%, according to ...