A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...

One of the most crucial decisions for a marketing function of any company is the mix of elements that will be used to achieve sales within a target market. This concept of “Marketing Mix” is a ...

Marketing can be defined as the means to communicate value to customers or, more formally, as “the science of satisfying consumers’ needs profitably,” according to one of my former Harvard University ...

The marketing mix comprises four main pieces that create the picture of a successful business. Price, place, promotion and product, known as the "4 Ps," make the foundation of what your company is all ...

When we think of marketing, we often think of Marketing's efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and ...