Enacting change can be a tumultuous path to navigate: employees offer their own opinions on how to solve the problem, resist the change because they prefer old routines or simply ignore it out of ...

It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for business. The companies that have figured out the value of having PR as a part of their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...