The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in marketing ...

If we look at the startup landscape in India, we will see that majority of startups are building their solutions leveraging the power of Internet and Technology. Was it the same way 40 years back?

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning, ...