Today you need to see through all the hype of Big Data and know truly what is important and what is marketing mimics. To help solve this issue I want to put a creative twist on the traditional 4-Ps of ...

OK, so maybe you think you already know everything there is to know about the 4 P’s — that hallmark that for many people is synonymous with marketing. But, like many things in business, the 4 P’s ...

In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old ...

While marketers' goals haven't changed much over the last 60 years, the methods of achieving those goals must quickly adapt to the data privacy landscape. Personalization has been hailed as the top ...

You have /5 articles left. Sign up for a free account or log in. In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...

COVID is just not another pandemic, it is one that has created Coronic shifts in the way organisations think and become sustainable in the long term. This is an opportunity for companies to transform ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO ...