Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

After an incredible start to the month of July, the Red Raiders are looking to keep their recruiting momentum going tonight. Elite four-star edge rusher Jamario ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...