The crux of the campaign is Sweeney’s assertion that her jeans are good, but the whole thing rests on a pun: She’s also talking about her genes. “Genes are passed down from parents to offspring,” she says in one video, “often determining traits like hair color, personality, and even eye color. My jeans are blue.”

The president is the latest right-wing figure to praise the ‘Euphoria’ star for appearing in an ad described as “racialized dog whistle.”