Welcome to Kpop Demon Hunters, which has become a stealth hit of the sort only Netflix can really pull off. In just a few weeks since it launched, this film has clocked up more than 33m views, and has reached the top 10 in 93 countries. All this without much marketing at all.

Suga, lead rapper since 2013, also said he was going to watch the film after being discharged from mandatory military service, according to people on Twitter. During a live video, when he teased BTS’ return to music in 2026, RM referenced Soda Pop by the Saja Boys in a move that had Netflix updating its Twitter bio to “BTS NOTICED SAJA BOYS.”