Some sets are worth thousands of dollars, and Lego theft is feeding a thriving black market. So can you blame Mattel, the toy company that owns Hot Wheels, for wanting to get in on the action?

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

It acquired the Mega Brands company in 2014, and has built that brand, with its Mega Bloks, Mega Construx, and Mega Collector lines, into the second largest brand behind Lego. “Mattel’s Brick ...

A new competitor has emerged, though, that might just have what it takes to threaten Lego's dominance, and it's starting with cars. Mattel has launched Brick Shop, a new division focusing on brick ...

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

Lego's success contrasts with competitors like Mattel and Hasbro, which both struggled in 2024 Lego has increased its market share and has seen its revenue surge as other toymakers struggle to ...