Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Some sets are worth thousands of dollars, and Lego theft is feeding a thriving black market. So can you blame Mattel, the toy company that owns Hot Wheels, for wanting to get in on the action?

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

It acquired the Mega Brands company in 2014, and has built that brand, with its Mega Bloks, Mega Construx, and Mega Collector lines, into the second largest brand behind Lego. “Mattel’s Brick ...