Ahead of USC's regular season finale - and battle of top five-ranked teams - against crosstown rival UCLA, Women of Troy All-American JuJu Watkins has added a new NIL brand partner to her diverse roster.

Center stage in the city, for those few hours at least, belonged to women’s basketball. And in its brightest spotlight was JuJu Watkins, the Trojans star whose brilliance had never been on such vivid and stunning display.

JuJu Watkins is on the shortlist for the national player of the year award in women's college basketball, and it's easy to see why. The sophomore guard is averaging 24.2 points per game for USC to go along with 6.

Since arriving at USC, JuJu Watkins has become one of the top names in college basketball. But her middle name is the one getting attention through an appropriate NIL deal. Watkins is partnering with United Airlines,