A tech company whose boss was filmed hugging a colleague at a Coldplay concert has said a purported statement from him expressing remorse is fake.

So far, none of those investors have commented on the uproar over the viral video showing Byron and Astronomer’s HR chief Kristin Cabot scrambling to get off camera.

During the Coldplay show at Gillette Stadium in Foxborough on Wednesday, the stadium's large video board appeared to show the two in an embrace. When they appeared shocked by being in the spotlight, ducking the camera, Coldplay lead singer Chris Martin quipped, "...they’re having an affair or they’re just very shy."