Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could eclipse $1 billion.

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

By this point, it’s been well established that Caitlin Clark is an unprecedented draw for the WNBA. But how valuable will the ...

Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

You ever seen someone walk into a league, flip the whole script, get body-checked on live TV, and still boost revenue like ...

Caitlin Clark, the Indiana Fever's standout guard, is not just rewriting the record books-she's also transforming the financial landscape of the WNBA. According to finance expert ...

Without mincing words, Caitlin Clark alone drives the majority of the WNBA. We can argue about the extent and the ...

“And I could easily see that eclipsing a billion dollars on the economic impact of Caitlin Clark this year.” The WNBA’s 29th season opens at a time when its basketball is impossible to ...