Volumes and issues | Place Branding and Public Diplomacy
WEBPlace Branding Research in Times of Pandemic: Special Issue on the postponed Fifth IPBA Conference 2020. June 2021, issue 2. March 2021, issue 1. Special Section: Future of Place Branding.
Place Branding and Public Diplomacy | palgrave - Palgrave …
WEBThis journal offers a vehicle for discussion of the rapidly-expanding practice of place branding. Spanning disciplines from public relations through destination marketing, to brand strategy, export branding, economics and cultural policy, the journal presents coverage that is deep and detailed.
Place and Destination Branding: A Review and Conceptual …
WEBProfiling the extant knowledge base on place and destination branding, in terms of journals, and research methods. Presenting a critical thematic commentary and a conceptual map of the field. Formulating an agenda for future research, with a view to enhancing knowledge, theory, and practice.
Place Branding: A Systematic Literature Review and Future …
WEBApr 27, 2023 · Overall, this review contributes to the place branding literature and provides practical implications for destination marketers and policymakers in successfully implementing place branding strategies.
Special Section: The future of place branding
WEBJan 11, 2021 · In a search for common ground between place branding and yet another close concept—public diplomacy—Niedja de Andrade e Silva Forte dos Santos investigates how the UNESCO Creative Cities title can potentially contribute to the future of branding where city diplomacy meets city branding.
Place Branding and Public Diplomacy - Scimago Journal
WEBIts primary objective is to broaden the understanding of the nature, purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.
The four Rs of place branding: Journal of Marketing …
WEBApr 21, 2011 · Grounded in ethnographic research, this paper presents a model that structures the features of community ownership from a bottom-up perspective and proposes four fundamental elements of place branding that encapsulate the experience of the place: rights, roles, relationships, and responsibilities.
Academic Journals Covering Place Branding Research - TPBO
WEBAt The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries.
Place branding and place marketing: a contemporary analysis …
WEBOct 16, 2019 · Place branding is comprised of everything that a place desires to sell (Hanna and Rowley 2012). Therefore, place branding is emerged as a holistic view of the domain and is associated with the shift of research prospects on …
Place branding and marketing from a policy perspective
WEBJul 8, 2024 · Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places” addresses the growing importance of place branding, Public authorities across levels—local, regiona...